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07-Nov-2017 15:58

In other words, the “trick” was revealed in advance.

If you have tried solving this puzzle, you can confirm that your first attempts usually involve sketching lines inside the imaginary square.

Yet participants’ performance was not improved even when they were given specific instructions to do so.

That is, direct and explicit instructions to think outside the box did not help.

No one, that is, before two different research teams—Clarke Burnham with Kenneth Davis, and Joseph Alba with Robert Weisberg—ran another experiment using the same puzzle but a different research procedure.

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Both teams followed the same protocol of dividing participants into two groups.

That this advice is useless when actually trying to solve a problem involving a real box should effectively have killed off the much widely disseminated—and therefore, much more dangerous—metaphor that out-of-the-box thinking spurs creativity.